Can 100 Followers Outearn 100,000? Content Direction Determines Your Monetization Efficiency

The Impact of Content Direction

A single topic or piece of content can be approached from many angles. You have multiple directions to choose from, but you can't cover everything.

For example, I just spent 15 minutes dictating a long article, but I might not publish it on some platforms. Why? I need to consider the potential effects and impacts of publishing it. Will it bring me any benefits, like attracting users, increasing trust, or boosting conversion rates? Can it solve problems or provide value for others?

Since the writing direction of that article contained some negative content, I decided to rewrite it, and this is the new one. This made me realize that content direction can influence your subsequent actions.

If your articles or your account are filled with emotional outbursts, negative guidance, or complaints, you'll attract people of the same kind. Over time, having more of these people will actually affect the monetization ability of your account or your IP.

So, you need to think about who you want to attract, who you want to get close to, who you want to work with or move forward with, and who can make you a better person.

For instance, those in the knowledge - payment business can't just talk about negative emotions. They have to bring hope to users. Only then will users be motivated, willing to pay, and trust you. You can't just expose the reality and point out problems without offering any hope or possibilities. People will only take action when they see hope and possibilities.

I'll still publish that article, but I'll make some new extensions and guiding adjustments in the second half or at the end of the content.

Two Types of Writing Directions

There are two directions in writing. One is with a clear purpose, and the other is for thinking and record - keeping.

For thinking - record writing, you can be more straightforward. Just write whatever comes to your mind and record your feelings truthfully. Don't worry too much about what others will think after seeing it. It's your own thing, your inner thoughts, and it's for observing and understanding yourself. So, be as real and honest as possible.

However, if the content has a certain purpose and is meant to present something to the outside world, you need to adjust the direction and design the content accordingly.

Good content is indeed polished. Although a few people can write it all at once, it's actually the result of a lot of practice, a kind of muscle memory and habit. At the beginning, it's very important to practice deliberately.

Content Direction for Monetization

When it comes to content direction, if you're writing to make money, your content should be as close to consumption and money as possible. For example, after creating the content, it should be able to naturally lead to a product.

The product can be physical, like figurines, snacks, cosmetics, or toys, or it can be courses, materials, or services.

The size of traffic and the strength of commercial monetization ability are not always directly proportional. Many high - traffic accounts, such as drama accounts or funny - joke accounts, may get thousands or even tens of thousands of likes on each video, with millions or even tens of millions of views. But few people will pay because of this kind of content. Usually, they rely on platform traffic revenue, advertising, or seemingly unrelated product promotions to make a profit. In this case, the monetization ability is very weak.

It's quite difficult to make a living this way. You need to scale up your business to maintain this income. Even if you have a large number of followers, some people may support you and buy something out of goodwill, but they may not have a real strong need. The audience is not targeted enough. It's possible that the income from your 100,000 followers is less than that from someone else's 100 followers.

So, think about what each piece of content you write can achieve and what goals it can help you reach. Doing so with a clear purpose may yield better results.

Xiaolu - Daily Reading & Writing 2025.06.15【day650】