Good Products Are Those That Make Users Scream

What Are Real Pain - Points?

When it comes to “pain - points”, what are the real ones? In my opinion, a real pain - point should be something that can make users “scream”.

When you raise a question or point out a pain - point, many users will immediately resonate with it.

If you can create a product that truly solves this pain - point, users will naturally support it actively and even “scream” for it.

If you can't achieve this, then it can't be considered a good product. At least, it doesn't really meet the strong needs of users.

A product that can directly hit users' pain - points actually doesn't need much promotion and publicity, because users will actively spread it for you. However, it's very difficult to dig out such products nowadays, as the market is already very saturated.

What Is a Good Product? Look at the Actual Usage Frequency

For example, we can check the usage time of various apps on our phones. Usually, WeChat and various short - video apps rank among the top.

While there are some apps that you may not open even once a month.

When making a product, you need to think about what problems it solves, in what scenarios, and how often it will be used.

If users use it frequently, it means they really need it.

A social app like WeChat meets our social needs. Everyone needs social interaction, and actually, we don't need too many social apps. If you want to make a social product now, there's not much hope.

Apart from food, accommodation, and transportation, entertainment is also a necessity for everyone. Products that can meet people's entertainment needs, such as short - video apps and games, will naturally be used frequently by users. The scope of entertainment products is very wide.

For tool - type and function - type products, we need to look at specific application scenarios. For example, for photo - editing, photo - processing apps are very popular because people like taking photos and often want to edit them after taking. So the usage frequency of such apps has always been high.

In addition, we also need to look at more detailed scenarios.

For example, people who often work out may need an app to record their diet, weight, do data analysis, and manage their workouts to help them manage their body shape.

Another example is Word, PPT, or other document tools. They are called office software because they are almost only used in work scenarios and rarely in daily life.

Typical Pain - Points in Self - Media

When it comes to real pain - points and necessities, gaining followers in self - media is a very typical one.

Whether it's a WeChat official account, a video account, or Xiaohongshu, gaining followers is a problem that everyone is very concerned about. Therefore, there are various follower - gaining skills, related products, communities, and tools in the market.

Whether it's through tools, buying services, or mutual promotion, as long as it can help you gain followers, people are willing to try.

Another example is attracting traffic. How to attract users from different platforms? Is it through content, tools, matrix, brute - force methods, or operations in private domains, WeChat groups, and various platforms? These methods actually hit the pain - points of many people.

That's why such businesses, activities, and models can always exist.

As for whether they can really solve users' needs, sometimes it's like weight - loss pills or various placebos. They may not really work, but as long as they can give users hope, this kind of demand will always exist.

No matter whether it really works or not, as long as it can hit the weaknesses of human nature, there will always be people willing to pay, even if it's just for a short time.

This is also why in these fields, really professional people may not do well. Because everyone knows how to do it, but can't. So they want to find shortcuts. If what you offer is not a shortcut, naturally no one will pay for it.

Many so - called pain - points are actually shortcuts and weaknesses of human nature.

If you can really understand and use these weaknesses, you can quickly grasp the real pain - points of users in any field and find corresponding solutions.

It should be noted that this solution is not the same as solving the actual problem itself. It's about solving the “problem” that users think exists, and these two are actually different.

Solving real problems and solving users' perceived problems are completely different things. This is something I only understood later.

Actually, many solutions provided can't really solve the problem. They just play a buffering role, but there are still many people who need them. You can't ignore this.

Going back to the original question, what is a good product? It's a product where when you say its name and give a one - sentence introduction, users can immediately understand its value.

If users are willing to pay for it and even “scream” for it, then it's a good product. Otherwise, it's not.