How a Regular Joe Can Become an IP: Here's the Deal

If you want to build an IP, you need to write these types of content:

1. Opinions, ideas, values, and insights
2. Stories, experiences, lessons, and thoughts
3. Professional knowledge, useful tips, and insights in a specific field
4. Life, emotions, and the richness of life
5. Business, achievements, products, and case studies

The order doesn't matter.

Some people ask, "I can't do anything, no one knows me. I'm just a regular Joe with no credentials or titles. What can I write?"

I've asked myself this question and gone through the same situation. My answer now is: You can write about anything.

People who ask this question might be worried about:

1. No one reading their content.
2. People reading but not supporting (thinking no likes means no support).
3. People criticizing, opposing, or nitpicking their content.

It's normal to have this kind of mindset. But seriously, having the guts to write down and share your ideas, values, and insights is already a skill.

In a group of 100 people, usually no more than 10 people speak up often.

Being brave enough to express yourself is always something only a few people can do, whether it's writing articles or shooting videos.

Not being recognized or supported is also the norm. Put yourself in others' shoes. What kind of content would you like and what kind wouldn't you?

Then think about it, if you were to do it, could you do better than that blogger? Honestly, it's not certain.

The silent majority, the few who are active in debates, and the very few who are brave enough to express themselves. That's how the voices on the Internet are made up.

Once you get over the fear of writing, the next question is: What to write? Even though you can write about anything, what if you don't have any ideas?

Here are some things you can write about:

1. Write about what you've done, write about the actual operations.
2. Write about what you've experienced, write stories.
3. Write about your past, do a review.
4. Write about your present and future, write about your hopes.

It's not that you have nothing to write. It's either you think something isn't worth writing about, or you have too many things in mind and don't know where to start.

People living a normal life in society can write about these aspects:

1. Work: Professional knowledge, relationships at work, and office gossip.
2. Life: Eating, drinking, having fun, sharing delicious food, tourist attractions, and trips.
3. Emotions: You don't have to write about this if you think it's too personal.

There's a blogger who shoots videos to record and teach others how to do something for the first time.

This includes: How to take the subway, how to take the high - speed train, how to take a plane, etc.

A lot of people watch these videos, and the blogger has a huge number of followers and has become an Internet celebrity.

For example, what do I usually write?

1. After reading one page of a book, I write down one thought (note, it's one page, not a whole book).
2. When I see interesting content in a group, online, or on my WeChat Moments, I take a screenshot, record it, and share it.
3. I focus on specific areas, like writing, IP building, side hustles, and AI.

The next question is: After writing, where should I post it? What if no one reads it?

If you want to catch fish, you have to go where there are fish. If you want people to read your content, you have to go where there are people.

Where are there people?

The places where you see my content are the places where there are people.

The places where you can see other people are the places where there are people.

I recommend: Medium, Instagram, TikTok, YouTube, LinkedIn, and your personal website.

To sum it up:

The worries are solved. The problem of not knowing what to write is solved. The problem of where to post after writing is solved.

Now it's time to take action.

Keep writing, get feedback, improve your content, find your interests, and achieve results.

Then adjust your direction, keep going deeper, commercialize your work, build your fan base, and shape your influence.

Gradually, more people will get to know you, recognize you, and trust you.

And then you'll become an IP.

Note that during this process, you need to keep achieving results and helping others.

Daily Reading & Writing by Xiaolu 2025.05.21【day625】