People with High Repurchase Rates Are Lazy

I'm a person with a high rate of product repurchase.

For breakfast, I almost always buy from one shop, or sometimes from two or three shops. And the things I order are pretty fixed, usually just two or three items.

For example, I've been having the combination of fried rice noodles and eggs at a breakfast shop for nearly one or two years. Over time, the shop owner knows exactly what I'll order as soon as they see me.

It's the same with getting a haircut. I often go to one barbershop because I'm used to their style and the barber. I'm not the kind of person who chases after new things. I won't go to a shop a few times and then think about trying a new one.

The same goes for ordering takeout. I often order from the same restaurant for several months. Sometimes I'll change the dishes at the same place, but I'll only consider switching to another restaurant when I get tired of the food or when the shop closes.

I have the same habit when buying clothes. If I find a set of clothes that are comfortable and fit well, I'll often buy other clothes like pants, short - sleeved shirts, and shoes from the same shop. For sportswear and sports shoes, I've basically been buying from the same shop for several years.

So, my online shopping habit is that if I've bought something before and thought it was good, I'll usually check my past orders first and then go back to the same shop to see if they still have the same item. If not, I'll see if there are other suitable things in the shop.

If the shop doesn't have what I want or has closed, to be honest, I'll find it a real hassle because I'll have to find a new satisfactory shop again. I may have to pick and choose several times to find the right one, and I'll also have to choose the clothes all over again.

When I buy things, I basically don't leave messages, comments, or make complaints. I just quietly place the order. There are actually quite a lot of such users, especially among men. They can really be considered high - quality users with a very high repurchase rate.

Maybe the single - purchase amount is not high, and the purchases are not very frequent, but they will definitely make two or three purchases in a year. If it's a high - frequency category like food or daily consumer goods, the purchases will be more frequent, and they'll basically become regular customers.

So, here's the question: What kind of products, what types of products, and to what extent should they be developed to really retain users like me? You can think about this question.

The product itself should have the attribute of repurchase.

For example, users should have a need to repurchase it every week, every month, every six months, or at least once a year.

It can either be a consumable, or there should be other related products in your shop that users may buy along the way. The products can be related, peripheral, or upgraded versions.

To what extent should the product be developed for users to keep repurchasing it?

The quality can't be bad, and the overall level should be okay. For example, the promised functions and delivery must be fulfilled.

The product really needs to solve the users' essential needs and pain points. It should be very convenient to use, not complicated, and the steps should be as few as possible.

For any product, if there's one more step in the operation, some customers will be lost.

So, the usage method of the product, the design of the shop entrance, and all the operation paths must be simple and straightforward.

Don't set too complicated thresholds. The price is best kept at the market average level. It can have a little premium, but not too high.

Users like me don't really pursue the ultimate cost - effectiveness or the lowest price. As long as the product is good to use and I like it, and the price is reasonable, that's okay.

For example, if it costs 30 yuan here and 25 yuan elsewhere, I can accept it. But if it only costs 15 yuan elsewhere, I may consider the cheaper option.

However, I don't really care about the 5 - yuan difference between 25 yuan and 30 yuan. I'm not very sensitive to prices.

Users with a high repurchase rate are usually lazy. They like to buy from the same shop all the time because they're too lazy to look for other shops.

So they don't compare prices frequently, and they don't compare products from different shops across platforms. This kind of behavior logic is very typical of high - repurchase users. They don't want to spend too much time on choosing.

Even if they have to spend a few more yuan or ten more yuan per order, as long as the price is reasonable, they're willing to buy.

After all, they may only make a purchase once a week or once every two months. It doesn't make much difference to them. As long as it can save them trouble, reduce choices, and avoid bad purchases, that's good enough.

So, for users with a high repurchase rate, the product doesn't need to be extremely cheap, nor does it have to have outstanding performance. As long as it's convenient, easy to use, simple, with a reasonable price, and few bad experiences, that's sufficient.

The key lies in "fewer bad experiences". That's the most important thing. The advantage of a high - repurchase product doesn't lie in being extremely outstanding, but in having no obvious flaws and being very practical.

Of course, this is just my personal speculation. I'm inferring based on my own behavior as such a user.

Similarly, what are the consumption habits, thinking patterns, and real needs of such people? Why do they keep repurchasing the same product for even several years without changing? These are just some thoughts I've come up with by reflecting on my own behavior, and it doesn't mean that everyone is the same.

I believe that each person actually represents a certain type of people.

So, sometimes, by digging deeper into your own consumption logic, you can find out what the real needs of such users are.

Daily Reading & Writing by Xiaolu 2025.07.12 [day677]