Using Labels to Build

Why Labels Matter in Content Creation

To build认同感, start your content with labels like age, identity, or gender. You'll notice that there's a type of article or content that gets a lot of traffic. It often starts with questions like "People born in a certain year, at a certain age, how are they doing? What happens after they do something? Are they this or that?"

People can quickly pick out information related to themselves from a huge stream of data. It's like when you're in a noisy place and someone calls your name, you'll suddenly pay attention. Similarly, in the vast information flow, if you want your content to be noticed, you need to "call out" to your audience. We can't call their names, but we can use labels.

Age, era, and gender are the most commonly used labels. We look forward to this kind of content, hoping for a sense of identity, superiority, or some useful experience.

Building认同感 through Shared Views

Let's start with building认同感. The key lies in views and stances. We usually agree with the views we already hold and will like and reinforce them. We keep giving ourselves mental hints that things should be this way.

So, if you're writing an article and want to get your readers' approval, support, and have them take your side, you should firmly choose a view and stand by it. This will divide people into two groups: supporters and opponents. As for those who are neutral and don't really care, they'll leave early.

The most important thing is to firmly choose a stance and don't waver.

Creating a Sense of Superiority

A sense of superiority can come from two sources. One is what the users expect. When they see something or someone in the content that is not as good as themselves, it gives them a sense of superiority. The other is when you want to show off your own achievements.

Can you show off? Yes, but just do it moderately. You can show off by presenting your achievements, but getting a sense of superiority doesn't directly make you money. If you're building an IP, you should use your achievements to make users think you're authoritative and professional.

For example, if you've achieved good results in a certain area and users also want to get the same results, they'll be drawn to you.

The key is to show off your achievements but don't be arrogant.

Offering Valuable Experience

Similarly, showing off your achievements and results is important. Nowadays, people don't have much patience, so it's necessary to put the results at the front and present them in a more data - driven way.

For example, use numbers in your title, at the beginning of your article or video, or on the background stickers to show your achievements. This is the first step, but don't overdo it. The most important thing is to provide practical tips and experiences.

Specifically, list the steps like 1, 2, 3 on how you achieved your goals.

For instance, here's how I made money from my blog:

1. Keep writing and update daily. Look for topics and improve your content.
2. Enable advertising on your blog to earn passive income from page views.
3. Add product CPS links in your articles to earn passive product commissions.
4. Add users to your WeChat and use the private domain to sell high - value products.

Do these things every day. Of course, this is just an example, and you can expand on it and write a series of articles, like how to keep writing, how to find topics, how to enable advertising, how to increase page views, how to attract more friends, and how to sell high - value products.

Conclusion

Everyone pays more attention to themselves. If you want to attract others, you need to "talk" to them in public. Using various identity labels is an effective way.

But the most important thing is your purpose. What do you want to achieve by "calling out" to them? This will determine the direction of your content.

Daily Reading & Writing by Xiaolu 01/17/2025 [Day 501]