Writing for Your Future Self and Customers

Who Is Your Content For?

First, figure out who your content is for. Whether it's a single sentence, an article, or a video, you should know who will read or watch it and what purpose it serves when you're creating and sharing it.

You can simply divide your audience into two groups: your future self and your customers.

Writing for Your Future Self

The most classic examples of writing for your future self are diaries and photos. If you don't record things, take photos, or shoot videos now, you'll forget them as time goes by, and your memories will fade.

With these records, your future self will have materials for recollection and reflection, and you can see your own growth journey. For instance, if you want to write an IP article about your ten - year growth or edit a video about it, you need past materials.

Especially photo and video materials, as well as written materials like the articles you've posted on your social media. In short, you can't do without materials.

Sometimes when scrolling through short - form videos, you might see some people's growth stories. I always wonder how they have so many photos and videos from the past. It's because they're used to recording these things.

I once read a blogger say that he has a lot of videos from many years ago because when he planned to start in the self - media field, he anticipated that if he became popular in the future, he'd need to create a growth history, and these materials would come in handy.

Some people might ask: What if you don't become famous? It doesn't matter. You don't have to be a big star to use these materials. Even an ordinary person can use them, just like how we ordinary people take photos to keep memories, make photo albums, and create videos. These materials are still very valuable.

From this perspective, whether you want to be in the media or not, you can make more records, including written, photo, and video ones, to enrich your materials.

In the future, these materials will be valuable for both re - creation and recollection. This is what writing for your future self is all about.

Writing for Your Customers

Customers can be divided into potential customers, existing customers, and future customers.

When writing for potential and future users, the focus should be on their needs and pain points. When writing for existing customers, the emphasis should be on solutions.

If you want potential users to find you, you should write more content related to their needs to pique their interest and make it easier for them to search for you. Writing about pain points can catch their attention and hold it, and then presenting the results can create a contrast.

For existing customers, the key is to solve their problems. You need to tell them exactly what to do and how to solve the problems, and how to deal with different situations.

Summary

The content written for your future self helps you accumulate a large amount of materials for the future, assisting you in self - reflection and achieving growth and iteration. This can clarify your thoughts, make your life more clear, and help you build a personal brand.

From this perspective, whether you want to do self - media, build an IP, or even start a side business, a project, or a startup, as a working professional, writing for your future self is very helpful for your personal growth.

Because through writing, you need to clearly show your growth trajectory. If a person doesn't have the habit of writing and expressing, their life will be chaotic and unclear.

When it comes to writing for customers, it can be divided into two situations.

For potential customers, those who haven't paid you yet, you should write more about their needs and pain points instead of directly giving specific and detailed solutions. Or at least keep some parts back and just write a general outline.

For customers who have already paid, the focus should be on providing solutions, on what to do and how to take action.

Daily Reading & Writing by Xiaolu 2025.04.20 [Day 594]